°☆• Fashion MIE is the name of the small boutique of Marina Rajkovic in Reutlingen/Germany. She is selling sustainable fashion and earlier this year, I photographed the photo story of her business.
Because I`ve studied fashion and have worked for a few fashion companies, I know how important – and how rare – sustainability and fairness are in this industry.
That`s why I`m happy about brave people like Marina: She has turned her passion for fair fashion into her job. What`s so brave about it? Well, fashion, the industry for creative dreamers, in fact has a dark side that is not dreamy at all: in order to compete in the ongoing battle for low prices, a lot of fashion companies tolerate or even practice the exploitation of workers and also pollution.
To make a living with the counter movement called “slow fashion” – which is ethically and sustainably produced – requires more than know-how: People in the business of slow fashion also need an extra portion of passion, commitment, and endurance.
ɪ ᴀsᴋᴇᴅ ᴍᴀʀɪɴᴀ ᴀʙᴏᴜᴛ ᴛʜᴇ ᴜɴᴜsᴜᴀʟ sᴛᴏʀʏ ᴏғ ʜᴏᴡ sʜᴇ ᴏᴘᴇɴᴇᴅ ʜᴇʀ sᴛᴏʀᴇ, ʜᴇʀ ᴇxᴘᴇʀɪᴇɴᴄᴇs ᴀs ᴀ ʙᴏᴜᴛɪǫᴜᴇ ᴏᴡɴᴇʀ , ᴀɴᴅ ʜᴏᴡ sʜᴇ sᴛᴀʏs ᴍᴏᴛɪᴠᴀᴛᴇᴅ ᴡʜᴇɴ ᴛʜɪɴɢs ɢᴇᴛ ᴛᴏᴜɢʜ.
ʀᴇᴀᴅ ᴛʜᴇ ɪɴᴛᴇʀᴠɪᴇᴡ ᴡɪᴛʜ ᴍᴀʀɪɴᴀ ᴏɴ ᴍʏ ʙʟᴏɢ ᴏɴ ᴡᴡᴡ.mcwilmanns.ᴄᴏᴍ/ғᴀsʜɪᴏɴ-ᴍɪᴇ °•☆•
About the author: www.story-photographer.com